PolicyMe Review 2023: A Fresh Approach to Insurance in Canada

Updated: Sep 6, 2023

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Simplifying Life and Critical Illness Insurance for Canadians – A Closer Look at PolicyMe’s Offerings and Advantages

Looking for a better way to secure your financial future? Whether you’re a seasoned investor or just starting your journey into financial planning, insurance is a key component of any robust strategy. However, it’s often associated with complex policies, lengthy paperwork, and a lack of transparency. This is where PolicyMe strides in to redefine the game. PolicyMe is a trailblazer in the Canadian insurance industry, making the process of buying insurance quick, affordable, and, most importantly, transparent. Dedicated to their mission to simplify the insurance process, PolicyMe offers comprehensive Term Life Insurance and Critical Illness Insurance – two vital coverages designed to provide a safety net for your loved ones or yourself when the unexpected happens. These plans are fashioned to offer robust coverage that meets your needs precisely, eliminating the guesswork and unnecessary costs.

  • PolicyMe’s Term Life Insurance – An essential financial safety net that PolicyMe offers to provide for your loved ones in the event of a premature passing, crucial for individuals with dependents or outstanding debts.
  • PolicyMe’s Critical Illness Insurance – A key offering from PolicyMe that provides financial support if you’re diagnosed with one of the covered conditions, ensuring your financial stability during a challenging health crisis.

A PolicyMe website featuring a family photo.

In this PolicyMe Review, we’ll underscore how this provider differentiates itself by persistently offering candid advice, economically sensible insurance policies, and a fast, straightforward online application process. Enhanced by their dependable customer service, this firm ensures you secure the protection you require exactly when it’s most essential. Let’s delve into the exceptional offerings and advantages of choosing this provider for your insurance needs.

Pioneering A Better Insurance Experience

PolicyMe is on a radical mission: to revolutionize the insurance industry in Canada with a customer-focused model. Their offerings aim to provide simple, affordable protection that steps in when you need it the most. They are not just another insurance provider, but a game-changing, digital-first way to buy life insurance that genuinely prioritizes its customers’ needs.

Honest Advice

One of the cornerstones of PolicyMe’s operation is their commitment to giving straightforward advice. To deliver this, they’ve developed a unique life insurance calculator. This state-of-the-art tool tailors its suggestions to precisely what coverage you need, ensuring you never have to spend a penny more than necessary. It considers several factors about your personal situation to guide you to the ideal coverage amount, helping you avoid both overinsurance and underinsurance.


Understanding the importance of affordability in insurance, PolicyMe has gone to lengths to eliminate unnecessary steps and costs from their operations. By doing so, they can offer some of the most competitively priced insurance products in Canada. Despite the focus on affordability, they ensure there is no compromise on the quality of coverage. The value proposition is clear: superior protection at a lower price point.

Swift and Straightforward Process

PolicyMe has streamlined the entire insurance process to be as quick and easy as possible. They have a user-friendly online platform where you can apply for insurance and potentially receive approval in 20 minutes or less. The need for a medical exam or nurse visit has been eliminated for most customers, expediting the application process while reducing its complexity.

Trusted and Reliable

PolicyMe’s commitment to customer service extends beyond providing a smooth and affordable insurance purchase process. They’ve also ensured that their offerings are backed by insurance industry giants. This strategic alignment guarantees that your claims will be honored promptly, even decades into the future. They offer the peace of mind that comes with reliable insurance coverage.

Simplified Application Process with PolicyMe

Navigating the insurance application process can be an overwhelming task. PolicyMe has tackled this issue head-on by simplifying the procedure, breaking it down into three uncomplicated steps.

Step 1: Instant, No-obligation Quote

PolicyMe initiates the process by giving you an immediate, no-obligation quote. By answering just four simple questions and adjusting your desired coverage amount and term, you can get a tailored quote in seconds. This transparency empowers you with the necessary knowledge before making any commitments.

Step 2: Apply Online and Receive Instant Approval

Following your quote, you can proceed to fill out an online application that typically takes about 20 minutes. The swift approval process often delivers a decision immediately after submission, eliminating lengthy waiting periods. Further, in most cases, there’s no requirement for a medical follow-up, making the process much more seamless.

Step 3: Activate Your Policy When Ready

PolicyMe prioritizes your convenience, offering you a 90-day window post-approval to activate your policy. You can take this time to review your coverage details, financial planning, and make an informed decision when you are fully ready. This customer-centric approach ensures that you are in control every step of the way.

Navigating PolicyMe’s Insurance Options

PolicyMe offers two distinct insurance options, each designed to provide a comprehensive layer of financial protection tailored to your needs. Here’s an in-depth look at what each of these options offer:

PolicyMe Term Life Insurance

Term Life Insurance by PolicyMe serves to provide a safety net for your loved ones in the unfortunate event of your demise. Here’s a breakdown of its notable features:

  1. Flexible Coverage Amounts: You can choose coverage ranging from $100,000 to a staggering $5M, providing you with the flexibility to select an amount that best suits your family’s financial needs.
  2. Variable Term Lengths: PolicyMe allows you to choose term lengths from 10, 15, 20, 25, or 30 years, giving you control over the duration of your protection.
  3. Couples Coverage: If you and your partner apply together, you can enjoy a 10% discount on your rates in the first year, thus making family protection more affordable.
  4. Child Coverage: PolicyMe offers $10,000 in free life insurance for each of your children, extending protection to your entire family.
  5. Renewability: The policy is renewable annually up until you turn 85, with no need for additional medical testing or questions, reducing the hurdles that typically come with policy renewals.
  6. Locked-In Rates: Your rates are locked-in for the full term of your policy, ensuring predictability and stability in your payments.
  7. Conversion Option: You have the option to convert your policy to a new one with a longer duration within the first 5 years, giving you added flexibility if your protection needs change over time.

PolicyMe Critical Illness Insurance

Critical Illness Insurance by PolicyMe provides a financial safety net if you’re diagnosed with a covered condition. Here are the key elements:

  1. Flexible Coverage Amounts: Choose coverage ranging from $10,000 to $1M, allowing you to tailor your policy to the financial impact you’d expect from a critical illness.
  2. Variable Term Lengths: Like the Term Life policy, you can select term lengths from 10, 15, 20, 25, or 30 years, giving you control over the duration of your coverage.
  3. Extensive Coverage: PolicyMe covers a whopping 44 conditions, the most extensive list in Canada, ensuring you’re protected against a wide range of critical illnesses.
  4. Minimal Waiting Period: There’s no waiting period for 60% of the covered conditions, allowing you to access the benefits shortly after being diagnosed.
  5. Locked-In Rates: Your rates are locked-in for the full term of your policy, providing stability and predictability.
  6. Conversion Option: You can convert your policy to a new one with a longer duration within the first 5 years, ensuring your policy can adapt to your changing needs.

With these offerings, PolicyMe’s goal is to make insurance more user-friendly, affordable, and comprehensive, striving to reshape how Canadians perceive and interact with insurance products.

Detailed Examples: Term Life and Critical Illness Insurance

Let’s look deeper into each of these insurance offerings, and look at how they could play out in real life scenarios.

Term Life Insurance Example

Imagine Jane, a 35-year-old non-smoking mother of two with a mortgage and a full-time job. Jane wants to ensure her children and spouse are financially secure in the event of her untimely passing.

She opts for a PolicyMe Term Life Insurance with a coverage of $500,000 for 20 years. If Jane were to pass away during this period, her family would receive the coverage amount, which could help pay off the mortgage, cover education costs for the kids, and help with living expenses.

Critical Illness Insurance Example

John, a 40-year-old healthy non-smoker, wants to be financially prepared in case he’s diagnosed with a critical illness.

He chooses PolicyMe’s Critical Illness Insurance with a coverage of $100,000 for a term of 20 years. If John is diagnosed with one of the 44 covered conditions (such as cancer, heart disease, or stroke) during this term, he would receive a lump sum payment. This payment could be used to cover medical expenses, lost income, or any other costs related to his illness.

Insurance Options Comparison Table

To further understand the differences and similarities between the two insurance options, here is a comparative table:

Term Life InsuranceCritical Illness Insurance
PurposeProvides financial protection for your loved ones in case of your death.Provides financial protection if you’re diagnosed with a critical illness.
Coverage Amounts$100,000 to $5M$10,000 to $1M
Term Lengths10, 15, 20, 25, or 30 years10, 15, 20, 25, or 30 years
Locked-In RatesYesYes
Option to RenewUntil age 85Not applicable
Coverage ExtentDeath from any cause44 covered conditions
Conversion OptionWithin the first 5 yearsWithin the first 5 years
Free Child CoverageYes, $10,000 for each childNot applicable
Couples CoverageYes, 10% off rates in first yearNot applicable
Waiting PeriodNot applicableNo waiting period for 80% of conditions
No Medical Exam RequiredMost casesMost cases
Online Application ProcessYesYes
Get Free No-Obligation QuoteGet Free No-Obligation Quote

In conclusion, while both of PolicyMe’s insurance offerings provide robust coverage, the one that’s right for you depends on your individual needs and circumstances. It’s recommended to carefully consider what each policy covers, and how it aligns with your specific situation.

PolicyMe vs. Traditional Insurance Companies

The insurance landscape, much like many other sectors, has evolved considerably over the years, with technology playing a pivotal role in shaping this change. The rise of digital-first insurance providers, such as PolicyMe, has significantly altered the insurance application process, making it far more user-friendly and efficient. Here’s a closer look at how PolicyMe measures up against its traditional counterparts.

The Application Process

Traditionally, applying for insurance was often seen as a long and tedious affair. Customers typically had to arrange meetings with advisors, complete medical interviews over the phone, and wade through heaps of paperwork. This drawn-out process was not only time-consuming but could also be incredibly daunting.

PolicyMe offers a refreshing contrast to this outdated method with a streamlined, online application process. The simplicity and convenience of applying online are unparalleled. And for most applicants, approval comes without the need for a medical examination, further expediting the process.

The Advisory Approach

PolicyMe understands that insurance isn’t a “one-size-fits-all” solution. For customers looking for a more hands-on and advisor-assisted journey, PolicyMe’s team of non-commissioned advisors is available 7-days a week to help provide recommendations for coverage and assist with any questions. It champions a customer-centric approach. By recommending an appropriate amount of coverage based on individual circumstances, PolicyMe ensures customers pay only for what they need, and not a penny more. They’ll even tell you if you don’t need any coverage.


PolicyMe is a testament to the fact that comprehensive insurance coverage doesn’t need to be prohibitively expensive. Their term life insurance rates are up to 20% lower than those of other insurers, making them a beacon of affordability in a sea of expensive alternatives. For critical illness policies, PolicyMe raises the bar by offering one of the most extensive coverage options in the market, all at a highly competitive rate.


A significant challenge with traditional insurance companies is their lack of transparency. Between confusing industry jargon and hidden costs, customers often find it challenging to understand exactly what they’re signing up for.

PolicyMe, however, places transparency at the forefront of its operations. With clear, upfront information about costs and coverage details, PolicyMe ensures customers make well-informed, confident decisions about their insurance needs.

Comparing Rates and Offers

When considering life and critical illness insurance, it’s essential to compare offerings across various companies to ensure you’re receiving the best coverage for your specific needs. To assist in this process, we’ve compiled a comparison of PolicyMe with other top insurance companies in Canada, including Manulife, BMO, Policy Advisor, Sun Life, and RBC. This comparison focuses on three critical factors: the number of conditions covered under critical illness insurance and the monthly rates for both term and critical illness insurance.

PolicyMeManulifeBMOPolicy AdvisorSun LifeRBC
Monthly Rates (Term Insurance)$19.27/mo$24.76/mo$21.60/moVaries$25.20/mo$20.52/mo
No. of Conditions Covered (Critical Illness)44312930+3432
Monthly Rates (Critical Illness Insurance)$37.67/mo$41.76/mo$39.06/moVaries$41.49/mo$37.71/mo
Get FREE QuoteGet FREE QuoteGet FREE QuoteGet FREE QuoteGet FREE QuoteGet FREE Quote

Please note that the rates indicated here are placeholders and can vary significantly depending on several factors, such as the individual’s age, health status, lifestyle, the chosen term length, and the amount of coverage selected.

In comparing these companies, it’s clear that each brings unique offerings to the table. PolicyMe stands out for its straightforward online process and commitment to transparency and affordability. By contrast, the traditional players have longer-standing reputations and may offer more diverse product lines. Understanding these differences and comparing the specifics of each offering is vital in choosing the insurance policy that best fits your needs.

The Final Word

PolicyMe is blazing a new trail in the Canadian insurance industry. With a customer-centric approach, transparency, competitive pricing, and an efficient application process, it’s no surprise that it has quickly garnered a loyal customer base. If you’re in search of affordable, reliable insurance solutions in Canada, PolicyMe is certainly a compelling option to consider.

Don’t just take our word for it. Get a no-obligation quote from PolicyMe today and experience first-hand their revolutionary approach to insurance. Who knows? You might just discover that it’s the insurance solution you’ve been looking for all along.

Frequently Asked Questions (FAQs)

Useful Resources

Here are some useful resources related to insurance services in Canada:

  1. Insurance Bureau of Canada (IBC): This national industry association represents Canada’s private home, auto, and business insurers. It provides a wealth of information about different types of insurance, industry statistics, and advice on making insurance claims.
  2. Canadian Life and Health Insurance Association (CLHIA): An association of life and health insurance companies, offering information about different life and health insurance products and services in Canada.
  3. Financial Services Regulatory Authority of Ontario (FSRAO): This agency regulates insurance companies operating in Ontario. It provides information about insurance laws and regulations and offers advice to consumers.
  4. Autorité des marchés financiers (AMF): This is the body mandated by the government of Quebec to regulate the province’s financial markets and provide assistance to consumers of financial products and services.
  5. Canada Deposit Insurance Corporation (CDIC): This federal corporation provides insurance to depositors in Canadian commercial banks and savings institutions.
  6. Canada Pension Plan (CPP): The government website provides information about the Canada Pension Plan, including death benefits.
  7. The Office of the Superintendent of Financial Institutions (OSFI): This independent agency of the Government of Canada supervises and regulates federally registered banks and insurers, trust and loan companies, as well as private pension plans subject to federal oversight.

Remember to always do your research and consult with professionals when dealing with matters related to insurance.


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